Happy Bakers is a bakery located in Middelburg, the Netherlands. They sell a wide range of gluten-free products such as breads, bagels, cakes, and cookies. Happy Bakers products are 100% gluten-free and taste the same as regular bread and pastries.
Because the old website had been offline for a while and a new one had to be built, we had lost a lot of good positions. So it was important to regain them before December, because that's when the top season starts for Happy Bakers. So online visibility is a must!
We strengthened our online visibility by deploying both Google campaigns and Google Shopping. This strategy, combined with search engine optimization (SEO), allowed us to effectively reach the target audience looking for our products. Within a month, search engine advertising (SEA) generated 649 purchases at a cost per conversion of €1.66, representing a 200% increase over the previous month.
With the help of social media advertisements , we mainly focused on increasing our visibility, with the aim of informing the largest possible audience about our actions around oliebollen and bread. In December, we reached 281,874 people, of which 23,480 clicked through to more information.
In addition, we used organic posts and email marketing to inform our followers and subscribers about our promotions, focusing on offering discounts and highlighting the limited availability of our offers.
In December, we achieved an impressive 129% growth in website visitors. By deploying search ads and Google Shopping, we achieved 651 purchases within a month, with a cost per conversion of only €1.66.
These strategic efforts resulted in a 76% increase in revenue compared to the previous month.
"In mid-2019, we knocked on Lifino's door for a new program for our company. They developed a system that our team of 30 uses daily to view client data, tax reporting, record hours, and more.
We have been working with Danny and his team for 5 years now. We really appreciate the commitment and good suggestions! The program saves us about 30% in time. We are super satisfied with it!"
CEO, RAAD International
"Lifino listens carefully to your needs to create something that best suits your business.
The aftercare is also excellent; regularly they ask if everything is still working well and to their liking. And the price is fine too!"
Owner, Our Home Island
"The guys at Lifino have been excellent in helping us increase sales of our online shops Healthy Bakers and Happy Bakers.
Clear communication, quick access and effective marketing strategies."
Manager, The Master Bakery
