When someone wanted to sell their house in Burgh-Haamstede, Ons Wooneiland only appeared on the second page of Google. This is not the desired situation, especially for a real estate agency based in Burgh-Haamstede.
It further appeared that Ons Wooneiland also did not perform well on search terms related to 'selling' in combination with other places on Schouwen-Duiveland. For the search term 'sell house in Zierikzee' they were in 11th position, 'sell house in Renesse' in 15th position, and for 'sell house in Nieuwerkerk' they were not findable in Google at all.
First, we mapped the search behavior of potential sellers with an extensive keyword research. This gave us insight into what target groups on Schouwen-Duiveland were searching for. We then conducted a baseline measurement to determine the current positions of Ons Wooneiland, so we knew exactly where improvement was needed.
Based on our findings, we developed new landing pages targeting key keywords. In creating these pages, we took search engine optimization (SEO) best practices into account.
We made several improvements, including optimizing the link structure, enriching the content with relevant keywords and improving the HTML structure of the website.
Thus, we enabled Ons Wooneiland to significantly increase their online visibility in Schouwen-Duiveland's competitive real estate market, achieving fantastic results:
This success story highlights the critical importance of a smart SEO strategy for businesses in the real estate industry.
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