Healthy Bakers' previous marketing partner relied primarily on social media advertising, missing opportunities in other key channels.
Our analysis showed that each euro invested yielded only €0.85 through social media advertising, resulting in a negative return. This immediately made it clear that a new strategy was necessary.
Social media advertising proved effective in increasing brand awareness, but it also reached many uninterested consumers.
In order to boost sales and better respond to existing demand, we have decided to expand our presence to channels where potential customers are actively looking for our products. Our data showed that there was a significant search volume on Google for relevant terms.
That's why we chose search engine advertising (SEA) and Google Shopping. By integrating these platforms into our marketing strategy, we ensure maximum visibility at times when potential customers are searching for our products, which significantly increases the likelihood of conversions.
By focusing on search engine advertising (SEA), we reached our target audience exactly where the demand was, leading to an impressive ROI of €7.45 for every euro invested.
Furthermore, we performed search engine optimization (SEO) on the web shop. By including the right keywords in the text, header and url structure, we were displayed more often in the search results. This resulted in a 135% increase in impressions within search results compared to the previous year.
In the end, we achieved the same revenue as the previous year, but with a 30% reduction in marketing expenses.
"In mid-2019, we knocked on Lifino's door for a new program for our company. They developed a system that our team of 30 uses daily to view client data, tax reporting, record hours, and more.
We have been working with Danny and his team for 5 years now. We really appreciate the commitment and good suggestions! The program saves us about 30% in time. We are super satisfied with it!"
CEO, RAAD International
"Lifino listens carefully to your needs to create something that best suits your business.
The aftercare is also excellent; regularly they ask if everything is still working well and to their liking. And the price is fine too!"
Owner, Our Home Island
"The guys at Lifino have been excellent in helping us increase sales of our online shops Healthy Bakers and Happy Bakers.
Clear communication, quick access and effective marketing strategies."
Manager, The Master Bakery
